I was a bit shocked to find that Donald Trump is going into the network marketing arena. I know he is already the spoke person for ACN, but starting a new network marketing company is a totally different matter.
Donald Trump has recently bought a nutrition company which offers customised nutrition supplements and plan to turn it into a network marketing company. This could potentially be very successful for the following 2 reasons:
1. Donald Trump’s reputation.
He is taking a big risk in putting his reputation on the line here. However, it could work out really well for him. He is a multi-billionaire who has a lot of respect. His name only could be a big factor people want to join the business.
2. Customised Nutrition Supplement is a Unique Selling Point
There are a lot of products out there which claim to be the best nutrition supplement. This ranges from tablets, gel to juice drink. However, none of them are customisable. What does that mean? The Trump Network’s products include a urine test which tests your urine to see what nutrients are lacking in your body. You then send the result back and they will customise your supplement to best suit your need. This is a very clever and I have never seen anything like this before. There is definitely a market out there.
I think these two factors alone can move the Trump Network forward in a big way, regardless of its compensation plan and other factors. However, good marketing skill is still very important to get these two messages across to the world. You can learn about that by subcribing to my online marketing newsletter using the form on the right.
To Your Success,
Ket-Sang Tai
