Is Synaura, Avia and Maqui Berry Any Good?

by Ket-Sang Tai

I was approached by a friend yesterday about a new pre-launch company called synaura. As usual, it is full of hype. Before making any judgement, I thought I would take a look at their website and do a rational review. Here is what I think:

1. Product – The main product is Avia, which is a drink made of a type of South American berry called Maqui. Apparently it is the strongest anti-oxidant and has the highest Oxygen Radical Absoption Rate (ORAC). However, as a medical doctor, I believe in proof and I can not find any such information on the website. I am not saying it is not good, but I need more fact and proof.

2. PayPlan – It is not a bad plan for MLM. It has front end fast start bonus and back end residual. Front end bonus is so important because most distributors in other companies go broke before they build up enough residual income. There is no information about the price point and hence I can not judge the payplan any further.

3. Training – There is little information about training. However, a Synaura University is mentioned, which means that they have strong emphasis on training. But then again, it depends on what type of training they are going to offer. I would say NO to traditional training which teaches you how to approach your friends and family. In this day and age, it is essential that company trains their distributors how to do internat and social media marketing.

4. Marketing Tools – It also mentions DiscoverAvia.com, which is going to be the marketing site they provide for their distributors. I just hope it is goingto be a well designed lead capture page with a good back end autoresponder. However, there is little information about that at the moment.

5. The Company and Management – Surprisingly, I can not find much information about that on their website, which I think is not good enough. This information is essential for prospects to evaluate the company. I know this is only a pre-launch site, but I do hope they put it up as soon as possible.

Overall it is not looking too bad. It is just too early to tell. I urge anyone who is interested in this company to wait a bit longer and evaluate the business in more details. Please don’t worry about missing out the pre-launch etc etc. It is just a trick most companies use to hype¬† things up. Good luck!

To Your Success,

Ket-Sang Tai

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  • I enjoyed reading your evaluation here. I have seen so many of these MLM companies pushing “the strongest anti-oxidant known to man” drinks… whether it be goji berry, acai, mangosteen, or some random fruit that we’ve never heard of before, I’m just not that into them. I mean, how are we supposed to know which is really the best anti-oxident?!!

    Since you’re an M.D. I wonder what you think is the best way to get antioxidants in your diet? I do take a supplement called Fruits of the Earth, by Health Force. Have you heard of it? I’d love your opinion.

    http://tinyurl.com/c48s78

  • Michelle DiCesare

    Hi ! I thoroughly enjoyed your analysis of this Synaura company. You also seem fairly geniune, which is a very much needed breath of fresh air ! Ket-Sang, I’m an R.N. who took a break from nursing for a year, because, like you, I became very weary of work..work..working like a maniac, recieving only aggravation, from the administration and coming home exhausted every day ! I’m in the job search again with the rest of the country. I’m looking at an MLM company named, Scents- sation,Inc.,but I have some concerns about their training, some paragraphs in the terms and agreement don’t sit well with me. There is a section,where they emphasize to make sure the new distributor understands that they do not need to make a purchase to become a dist.? Also, I;d love to know your analysis of their site and their compensation plan. What is front end bonus ? They seem fairly honest and they claim to be “ground floor”,they are only 8 years old. I’d appreciate any help you can offer me. I’m a single Mom of a fifteen year old and just sold my home last September. Thanks again , Michelle

  • dawnrmcgee

    Very interesting analysis, thank you. Having come out of the corporate world and having spent many years in the start-up arena, I'd say there are many things to look at when evaluating a new company (MLM or otherwise).

    1 – You need to look at the product. Is there verifiable information about the claims made? Are there patents (if applicable)? Is there scientific research from reliable 3rd parties? Is it unique enough to carry a niche? Is it a high quality example?
    2 – How about the management? Do they have the background and expertise to make this company successful? Do they display the ethics and integrity that you want to be involved with?
    3 – The comp plan. As Ket-Sang points out above, the quick start bonuses are important to keep people motivated and engaged through their start-up phase. And, it is equally as important to have long term residual potential. Do the bonuses step up or step down as you increase in rank? A good company will continue to reward you well for sticking with them long term and continuing to build and support your team.
    4 – Market timing. Are you on the leading edge of a trend or the trailing edge? If you're selling calling cards, you're on the trailing edge. If you're in the health and wellness market, you've missed the very leading edge, but there is likely still plenty of room left to make good money. One billion baby-boomers, getting older by the minute, still drive trends.

    Then, depending on your focus, you may want to look at whether or not the company is doing any good for the world or whether they are just in it to make a quick buck and move on. I, personally, am thrilled to be part of a company that is doing good for the world and scores outstanding marks on all the rest of the criteria above.

    Good luck in your searches for the right company!
    Dawn McGee
    dawnrmcgee@yahoo.com

  • dawnrmcgee

    Very interesting analysis, thank you. Having come out of the corporate world and having spent many years in the start-up arena, I'd say there are many things to look at when evaluating a new company (MLM or otherwise).

    1 – You need to look at the product. Is there verifiable information about the claims made? Are there patents (if applicable)? Is there scientific research from reliable 3rd parties? Is it unique enough to carry a niche? Is it a high quality example?
    2 – How about the management? Do they have the background and expertise to make this company successful? Do they display the ethics and integrity that you want to be involved with?
    3 – The comp plan. As Ket-Sang points out above, the quick start bonuses are important to keep people motivated and engaged through their start-up phase. And, it is equally as important to have long term residual potential. Do the bonuses step up or step down as you increase in rank? A good company will continue to reward you well for sticking with them long term and continuing to build and support your team.
    4 – Market timing. Are you on the leading edge of a trend or the trailing edge? If you're selling calling cards, you're on the trailing edge. If you're in the health and wellness market, you've missed the very leading edge, but there is likely still plenty of room left to make good money. One billion baby-boomers, getting older by the minute, still drive trends.

    Then, depending on your focus, you may want to look at whether or not the company is doing any good for the world or whether they are just in it to make a quick buck and move on. I, personally, am thrilled to be part of a company that is doing good for the world and scores outstanding marks on all the rest of the criteria above.

    Good luck in your searches for the right company!
    Dawn McGee
    dawnrmcgee@yahoo.com

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