Permission Marketing

by Ket-Sang Tai

Recently I am getting a lot of emails from people who have subscribed to my training email list offering me their opportunities. The bigger my list gets, the more such emails I receive. Sometime I do get very annoyed by that. These people submitted their details for information about marketing and then they turn around and offer me their business opportunities. I am wondering if they are doing the same thing to other people. They assume that after I have sent them one email, they have the right to send me anything they like.

You know what… these people need to learn proper marketing. If you are doing the same thing, I suggest you read this article by Seth Godin on permission marketing.

Marketing has changed a lot in the past 5-10 years. Everyday we are bombarded by advertisements in the form of  TV ads, radio ads, magazine ads, cold calling and leaflets through the doors. As a result, these forms of marketing is becoming less effective. This is where permission marketing comes in. It is all about respect. If you don’t have permission, people will not listen to you anyway, so what is the point?

You need to have permission from others to offer your products or business opportunities to them. An opt in list is a good example of permission marketing. People fill in their names and details in order to receive more information.

I think this is an important concept to learn. Seth Godin has also written a book on this. You can get 4 free chapters here.

ps: picture from Seth Godin’s website

To Your Success,

Ket-Sang Tai

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  • Thanks doc for sharing. i appreciate and really need all these free infos, keep them coming.

    All the best.

  • You are right on track with this Ket!!! I delete hundreds of e-mails like this everyday. It really takes up a lot of time. I hope lots of people read this post and Seth Godins advice.
    To Our Massive Success
    Diane

  • Kathy Sammons

    I agree with you wholeheartedly. I am involved with a system that teaches us how to brand ourselves and not our product. It is about offering value and building relationships.
    Keep us the good work,
    Kathy

  • Justyna Lam

    I agree with you on this Ket. I’ve come across these to and I do have to say I have no tolerance for it, I report them as spammers and delete them from my list. I give my time and energy only to people that value it. What makes people think that that is an acceptable way of marketing? That’s spam!

    Great material you got there,

    Justyna

  • I get this mostly on Twitter. People follow me just so I’ll follow them back. I get it. I do follow most people back, but the thing that happens is that my Twitter feed is now full of a bunch of garbage. People just tweeting out a bunch of affiliate links and other nonsense. Thank God for Tweetdeck, so I can filter all that junk out! The funny thing is, I know these people are spending their time spamming, when they COULD spend the exact same time actually creating value for others. Which one one would actually result in sales? Hmmmmm.

  • lathu7

    Totally agree. Its true that people just want to barrage everybody with information, hoping to get a response back, and the hoping that they will be interested enough, then hoping that they will look at their business, but that’s not how it works, if you keep hoping this will happen then what happens if someone hope that this will not happen for ex. I hope he’s not going to throw up all this information on me again today. Point is you get what you put in, put in enough and stop hoping you might get lucky by spamming people.

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