Is Internet Marketing The Holy Grail For Network Marketers

by Ket-Sang Tai

The traditional way of building a MLM business is via friend and family, genealogy list, offline networking and offline advertisement like newspaper or magazine ads. Some people built big organisation using these old and tested methods but unfortunately 97% of network marketers fail.

The main reasons they fail are lack of people to talk to and lack of cash for advertising. Honestly an average people know less then 200 people and majority of them are not business minded. When they try to get into the cold market, they end up spending a lot of money on advertisement and frequently run out of money before they see any result. A lot of network marketers are frustrated and they want a solution.

In the 21st century, people rush to the internet. It is like a gold rush. Internet marketing is thought to be the holy grail and  the solution to all their problems. Unfortunately, even with internet marketing, still the failure rate is very high, for a few reasons.

Although there are many good internet marketing training systems out there, especially the one I use and affiliate my myself with, called MLMLeadSystemPRO, people have to understand that a system like this is a great tool to generate leads online and generate immediate cashflow, but there is no guarantee that you will succeed in your MLM business. I personally use this system to generate 50 or more leads a day and my affiliate commission generated from this system is more than covering my marketing cost. However, there is no guarantee that these leads will join me in my MLM business.

Among all is the appeal of your company. Although I always say that you are more important than your company, choosing a good company with great compensation plan, unique products and high retention is also important in determining your success or failure in MLM.

And then it is about how efficient you are in recruiting those leads or prospects into your MLM business. Are you perceived as a leader who can give them value and help them? Do you have the necessary communication and phone skill? Are you in a good team which can provide support and training? There are so many factors you have to think about.

In summary, internet marketing is essential if you want to succeed in MLM in the 21st century, but there are many other factors you need to consider. I am sorry to disappoint you, but there is no Holy Grail in network marketing.

To Your Success,

Ket-Sang Tai


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