Is the Internet Killing MLM?

by Ket-Sang Tai

Why would I say that? I recently read a sale copy from Tim Sales and what he says is absolutely right. With the advance of internet and social media, everyone thinks it is easy to make money online and a lot of network marketers think internet is the solution for their failing businesses. This is a wrong mentality. Let’s look at how internet affects MLM.

The Raise of Internet/Technology Related Companies

Internet/Technology related MLM companies are coming out fast and furious. Their products range from broadband, search engine services, bargain shopping tools, auction, reward programs, video emails, webinar platforms and many many more. Some of these are great idea and I am sure over the next 10-20 years, you will see one or two of these companies go on to be a big billion dollar company. However, 99.9% of them will fail and slowly disappear after 2-3 years. I have seen it, done it and I know. So is this really the kind of companies you want to get involved in?

The Raise of Attraction Marketing System

Many marketing systems claim to be the solution for struggling network marketers. Do they really work? Yes to a certain extent, but there is a limit on how much you can depend on it. It is NOT the solution for your struggling MLM. It is a tool which might help, but it is not the answer. I know. Why? Because I was involved in one of them and I became one of the top marketers in that system. I made good amount affiliate commission and it does help me a little bit with my MLM business. I don’t believe it will help me build a team of tens or hundreds of thousands of members because these systems are simply too complicated and focus a lot on personal sales rather than duplication.

Can You Just Use Internet To Build Your MLM?

The answer is no. Tim Sales says the more time you spend in front of the computer, the less likely you will succeed in MLM and I agree with that. MLM is a human relationship business. You got to be out there talking to people, making friends, closing sales, doing training and socialising rather than staying in front of your computer. Internet is a tool. It is not the solution.

In my view, there are 3 main processes in building a MLM business.

1. Getting leads/prospect
2. Follow up and closing
3. Training

There is no doubt you can get leads using the internet and I highly recommend that. Follow up and closing is best done on the phone, face to face or at meeting. Training can also be done online through webinars, but nothing beats face to face training. The face to face or human relationship element can not be ignored in MLM and it is the most important part.

So stop thinking internet is all you need to build a MLM business. Don’t think you can make a million hiding behind a computer. You need to recognise that the internet is just a tool. You have to go out there networking, sharing, training and socialising.

Internet won’t kill MLM, as it is a fantastic business model which has been around for decades, but Internet will kill YOUR MLM business is you depend solely on it.

To Your Success,

Ket-Sang Tai

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  • Adam

    Ket,

    I love the concepts here. The Internet is truly a tool not a solution. How are you conducting face to face training with your team? 

  • kstai

    Hi Adam, I use Clickmeeting and Skype.

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