An Idiot Can Write Good Copy

by Ket-Sang Tai

…. if he learns it properly.

Copywriting is not hard. It needs lots of learning and practice. As it is a very important part of marketing, you have no choice but to learn it. You can only use other people’s copies for so long but if you want to be successful, you need to learn to produce your own copy.

Copywritting applies to all aspect of your marketing from advertisements, blog posts, sale pages, autoresponders etc etc.

Here are a few basic principles of good copywriting:

1. Unique  and interesting headline – if you are not able to grab readers’ attention, it doesn’t matter how good your content is.

2. Write as if you are talking to someone – Be natural and be yourself.

3. Benefit driven – Write about the benefit and how your products or you can help them, not just about the features.

4. It is about your reader, not about you – everything you write should be about your readers. They don’t care how good you are or your products are, all they care is what can it do for THEM.

5. Good length – Long enough just to cover the important points. People’s attention span is low.

6. Balance between sale and value – Except for sale letter of course.

These basic principles will take you a long way but there are a lot more to learn about copywriting. Practice is the key.

If you like this article, please comment and tweet.

To Your Success,

Ket-Sang Tai

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  • Great post Ket!
    It really is true, the only way I know to truly succeed in any form of marketing is writing attractive and persuasive copy, not just to engage readers but to also brand yourself as a copywriter. I've noticed that all the top marketers who write their own copy have their own unique spin on the way they delivery their message, it's this uniqueness that separates them from the rest.

    Looking forward to your next post 🙂

    Adam Haider
    http://Adamhaider.com

  • Great post Ket!
    It really is true, the only way I know to truly succeed in any form of marketing is writing attractive and persuasive copy, not just to engage readers but to also brand yourself as a copywriter. I've noticed that all the top marketers who write their own copy have their own unique spin on the way they delivery their message, it's this uniqueness that separates them from the rest.

    Looking forward to your next post 🙂

    Adam Haider
    http://Adamhaider.com

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